Stamps using images

Developing another set of stamps around the same theme, but this time using stock images to have another set with a bit of variation in order to widen the target audience. The stamps and stamp books are below...

Limited edition pack

The limited edition pack contains one of the 6 individual stamps, as well as including information about each famous london circle. Below are design ideas....

The selection of designs below are my first initial ideas for the information pages of each famous landmark....

I the applied these to the limited edition booklet...

            

After reviewing this, I personally felt that it was lacking excitement, looking extremely plain, therefore i decided to look at adding colour to the side pages. 

As well as adding colour I considered having one of the panels of information about the symbols on the back of the booklet instead of having it flip out......

Then the development of the front and back cover started, after evaluating the idea od having the underground panel on the back and deciding it wasn't working. The idea i then had was to include a map of all the key locations of the olympics on the back as well as key tourist attractions. On the front cover one of the idea was to have have two folding flaps sealed by a golden sticker of the London Olympic 2012 logo.....

The final front cover

Final Limited edition pack

        

Stamp Packs

Here are the designs for the set of 6 stamp books.. a book for each stamp. I decided to use the corresponding colours within the design of the booklets. The images below are the seperate compartments for the individual booklets. The top left within each image is the back page and the top right is the front cover. The plain square of colour is where the stamps in the right bottom corner will lay.

Traffic Lights- Drink Coasters

Developing this 'Traffic Lights' idea further, I thought of the idea to coincide this idea with the drink coasters, either using badges or stickers of the coloured circles, so people can take them off and use them throughout the night. The stickers would obviously won't be reusable, but if badges were used they could be used over and over again.

Initial design ideas below......

Traffic Lights

Developing from the 'ice breaker' idea, the next idea on tackling this brief is based around the traffic light clubbing game, where when people go out, they wear either red, yellow or green depending on their relationship status. I thought this idea ties in with the flirtation quite well, as well as adding an element of fun into the brand, attracting the young male target audience.

Red: The guy/girl is in a relationship, or is taken by someone during the night.
How to hook up: If a guy digs the girl, label her red. If she wants to reject him, she can peel it off right away.

Yellow: The guy/girl is in a complicated relationship, or doesn't want to reveal his/her status
How to hook up: If a guy is considering a girl, he can label her yellow. She can peel if off if she doesn't want to consider him.

Green: The guy\girl is single
How to hookup: If a guy or girl wants to be friends with someone, he/she can use the green sticker. Respect yourself and others, don't peel it off. It shows how popular you are


Using simply the 3 colours from the traffic lights, I drew up some initial logo ideas.....

Another logo idea, was using the shape of the Bacardi bottle as the outline of traffic lights, and then included the 3 circles of colours......

The Perfect Ice Breaker- Beer mat ideas

After designing the logo, I thought of other ways of advertising this new Bacardi campaign. To break the ice, the best to do this is by using chat-up lines, so I decided to design beer mats containing an image of a man chatting up a female, with a blank speech bubble, which allows people to write down their best chat-up lines, either to leave so other people can read them, or use it to chat up a girl, either way gets the consumer involved with in the campaign. Two initial designs can be seen below.....

Another ideas was to have a simple beer mat design with the logo and underneath that a blank box so people can write their telephone number there, or a message, anything they feel is the best way to 'flirt'. 

Bacardi- The Perfect Ice Breaker

My initial idea to tackle this brief is using the slogan 'The Perfect Ice Breaker'. Researching the word flirt into more detail, and looking at chat up lines, ice came up quite often, so I thought the first initial step of flirting with someone is to break the ice. After drawing up some ideas of logos, I went to the computer and drew up some logo ideas.

Final Logo Design