Final Boards

Impact Board 

Development

Product- Beer Mats

Product- Bottle labels

Product- Box

Context

Photos of final pieces

Context

Here are some ideas of advertising in context for each animal.

Zebra- Stop & Look - Advertise on a zebra crossing, using the zebra foot print as stickers, and sticking it on the floor like the zebra has crossed it.

Giraffe- Tall, Dark & Handsome - advertise on a lamp post like it was a giraffe.

Elephant- Never Forget.... - Either on a water fountain or a suitcase conveyor belt (trunk)

Tiger- Easy Tiger- On drain grids or being on fences like the tiger was in a cage.

After reviewing these advertising ideas, I felt that the Giraffe and Zebra were the most sucesfull. The feedback I received fromt he crit was that using drains for the Tiger was suggesting the drink is good enough to pour down the drain, and the elephant one was not really obvious enough. The decission i have made is that to only use the Giraffe and Zebra idea, and then have the posters i have deigned for the other two. 

Board Layouts

Here are some ideas for the Final Boards for this brief....

After my crit, the feedback I got for this impact board was that it was not strong enough, and trying one of the posters would be a lot more successful. 

Also from the crit feedback, I realised that repeating the same layout and information across four boards, with the only difference being the animal was boring and repetitive. 

Context Board

Box Designs

After designing everything else, I felt that a box was needed to make the flavors seem limited edition, so below are the box designs for each animal and their bottles.

Shot Glasses

Final Posters

After going with the idea of using a slogan for each individual animal, I decided to change the posters, and add each slogan to the relevant animal, and then having an overall poster with all four animal furs feathered together, including the overall campaign statement 'Release the wild in You.'

Final Bottle Labels & Beer Mats

Bottle labels ideas