Bacardi Zest

After evaluating my original idea of using the colours of traffic lights, and encorporating this in to a game, I fel it was far to complicated and was not really working.

I then went back to brain storming and came up with the idea of introducing new citrus flavours, and still keeping with the flirtatious theme, naming it Bacardi Zest.

Below are some design and logo ideas for this concept....

A quick initial logo for the concept, using the peel as the s, and adding the slogan to tie in with the flirtation theme.  

A few poster ideas....

Encorporating the lemon with the Bacardi symbol....

After reviewing my first initial ideas, I feel that as a concept it is not strong enough, and i can play alot more on the flirtatious theme.