The air freshners are colour by numbers, similar to the poster idea, as well as the car being splattered with paint.
Here are design layouts for the A6 flyer the air freshner will be attached to.
The idea is to have the continents of the world as the key, tying in with the world theme, and then having them blank in order that the consumer can make up their own colour key. The concept was to have a customised air freshner, relating to the promotion of customising your own mini.
The idea is to have the car stickers to represent paint spolges, so when they are stuck on the car they relate the necessary information, as well as portraying a similar idea what is represented in the poster campaign.
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