Release your wild side

Exploring other option, I came up with the concept of using animals to promote new flavors that Bacardi were introducing. The first animal was the obious to tie in with the whole flirtatious theme, the Tiger....


Below are some poster design ideas, using the paw print as a symbol to represent the Tiger.....

I feel that just using the paw print, the posters looked too similar to cinema adverts, using the symbol vectored paw print with block solid colours. On the 4th one you see that I started to use tiger fur print subtly within the poster. I do feel though that the print is too subtle, and as a large image the paw print

does not work, I feel that it would be more successful if I used a more definate tiger skin to emphasize on impact.

The Animal print was defiantly working a lot better, but I still feel there is some more development   needed .