Beer Mat Development

After the poster designs, I felt I needed to develop this brief further, giving it more dimension. The first thing I decided to look at were beer mats, using the foot print for each animal as the beer mat.

Below is my development for the Tiger beer mats....

A selcetion of design ideas, from scale to layout of the front and back of the beer mat. The front was using the vectored image of the paw print with the colours black and orange to represent the Tiger. After reviewing the back designs, I felt the less information the better, and all it needed was the Logo, name of campaign and the website for more information. 

After my crit i was told to try encorporating the fruits form each relevant flavor to each animal, so below I tried combining the orange witht the tiger paw, but I felt the fruit was not clear enough, and using the fur like in the the posters would be more effective.

Design Development for zebra beer mats....

Design development for Elephant beer mats...