Zebra- Stop & Look - Advertise on a zebra crossing, using the zebra foot print as stickers, and sticking it on the floor like the zebra has crossed it.
Giraffe- Tall, Dark & Handsome - advertise on a lamp post like it was a giraffe.
Elephant- Never Forget.... - Either on a water fountain or a suitcase conveyor belt (trunk)
Tiger- Easy Tiger- On drain grids or being on fences like the tiger was in a cage.
After reviewing these advertising ideas, I felt that the Giraffe and Zebra were the most sucesfull. The feedback I received fromt he crit was that using drains for the Tiger was suggesting the drink is good enough to pour down the drain, and the elephant one was not really obvious enough. The decission i have made is that to only use the Giraffe and Zebra idea, and then have the posters i have deigned for the other two.
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