Traffic Lights

Developing from the 'ice breaker' idea, the next idea on tackling this brief is based around the traffic light clubbing game, where when people go out, they wear either red, yellow or green depending on their relationship status. I thought this idea ties in with the flirtation quite well, as well as adding an element of fun into the brand, attracting the young male target audience.

Red: The guy/girl is in a relationship, or is taken by someone during the night.
How to hook up: If a guy digs the girl, label her red. If she wants to reject him, she can peel it off right away.

Yellow: The guy/girl is in a complicated relationship, or doesn't want to reveal his/her status
How to hook up: If a guy is considering a girl, he can label her yellow. She can peel if off if she doesn't want to consider him.

Green: The guy\girl is single
How to hookup: If a guy or girl wants to be friends with someone, he/she can use the green sticker. Respect yourself and others, don't peel it off. It shows how popular you are


Using simply the 3 colours from the traffic lights, I drew up some initial logo ideas.....

Another logo idea, was using the shape of the Bacardi bottle as the outline of traffic lights, and then included the 3 circles of colours......