Wednesday, 10 March 2010

Envelopes

Developing this brief further I decided to design envelopes that follow the theme of circles. Below are my first initial ideas of incorporating each symbol I designed with the existing London 2012 logo....









After evaluating the above design, I felt they did not fit in with the current theme of cirlces, so I decided to try a simple circle on the envelope, having a set of 5 corresponding to each colour of the olympic rings. 




After trying different compositions and scales of the blue ring, I felt this idea was not working, therefore I developed the design further and decided to use the simplistic symbols of the 5 circles of london I designed. 


Here I faded the logo to solve the problem i came across before of the dark colour being over the part that you would write, but I felt that it looked rather wishy washy, and was not working at all. Also at this stage I felt the original London Eye logo was not working with the set of the others as it was not as simplistic, so as you can see here i made the illustration more simplistic to tie in with the others. 








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