Poster development

AFter having my initial reviewed at the crit, the feedback I received was that the concept was too complicated due to merging all concepts in one. They felt that my original idea of colour by numbers was a successful concept, so therefor I went on and developed this further.

Changing the slogan to 'colour your world with mini', I felt this really fitted within the theme of promoting to potential and existing consumers that there are so many different combinations where you can design your own mini.

Below are the initial ideas for posters, using the main colours that mini use with in their advertising, black and red.

The concept was to using paint splattering from the world suggesting colour your world.