Final Limited Edition Pack Designs

After reviewing the designs previous, I still felt they were not working with all the colours, it was making it far to complicated and busy, unlike everything else in the set. So back to the drawing board I went and came up with the following design ideas.

Instead of having each logo repeated, I replaced with simple blocks of gold text above and below each relevant stamp. On either side in the inside there is information about the history of the iconic Olympic logo and history about the 2012 logo.

After reviewing the sticker idea to connect it together, I felt I could take this a lot further, then I came up with the idea of a gold band. I need to consider different materials whether it will be ribbon, or a sticker or rope etc.., but the concept is to symbolise the end ribbon at the finishing line at the Olympics, so like the winner in a race runs through the ribbon and breaks it, portraying a similar idea when the customer is opening their limited edition stamps.

Below are a few final design ideas....

The front cover with the gold ribbon concept...

The back of the pack.....

Final Envelopes

Using a similar design to the postcards, here are the final designs for the envelopes. As well as using the the Key colour ring within the design, the lines where one writes there names is split in two with a small circle connecting them together, symbolising the ribbon at the the finishing line of a Olympic race.

                                           

Final Postcards

Here are the final postcard designs front and back, using the single colour ring within each seperate postcard, also including the 5 ring logo of the Olympics to clarify the concept a lot clearer.

Postcards

As well as the stamps and the envelopes, I researched what else stamps are used on, and then it came to me to design a set of postcards that follow the same theme with the circles. My first initial designs are below, where I used similar layouts to the stamp packs....

After reviewing these designs and getting some feed back around the studio, I felt that alot more could be developed from them. I then came up with the idea of focusing on the single colour ring within each one, and having the rest of the postcard white and gold, which would also add that element of luxuriousness to them. 

I explored a variation of different scales and layouts for each corresponding stamp....

After looking at these designs and evaluating them, i felt they were working a lot better, but I thought i would test a colour variation of using black gold and the specific colour that can bee seen below, but after doing this I did feel these designs and colour combinations above worked a lot better. 

Envelopes

Developing this brief further I decided to design envelopes that follow the theme of circles. Below are my first initial ideas of incorporating each symbol I designed with the existing London 2012 logo....

After evaluating the above design, I felt they did not fit in with the current theme of cirlces, so I decided to try a simple circle on the envelope, having a set of 5 corresponding to each colour of the olympic rings. 

After trying different compositions and scales of the blue ring, I felt this idea was not working, therefore I developed the design further and decided to use the simplistic symbols of the 5 circles of london I designed. 

Here I faded the logo to solve the problem i came across before of the dark colour being over the part that you would write, but I felt that it looked rather wishy washy, and was not working at all. Also at this stage I felt the original London Eye logo was not working with the set of the others as it was not as simplistic, so as you can see here i made the illustration more simplistic to tie in with the others. 

Stamps using images

Developing another set of stamps around the same theme, but this time using stock images to have another set with a bit of variation in order to widen the target audience. The stamps and stamp books are below...